The term “Astrology Girls” has become a fixture of online discourse over the past few years. It refers, usually with a smirk, to teenage and college-age women who organize their lives around spirituality: collecting crystals, consulting horoscope decks, and making decisions guided by the twelve zodiacal signs. January birthdays are Capricorn or Aquarius. February, Aquarius or Pisces. And so on around the calendar. The label implies that these women are irrational. The reality

Before the Trend In the past year, a wave of trends swept across social media: Labubu plush toys from Hong Kong, pistachio Dubai chocolate, and AI-generated Italian brain rot videos. But no trend proved more durable or more widely adopted than matcha, the bright green powdered tea that migrated from niche local cafes to nearly every major coffee chain in the country. What most people ordering a lavender matcha cold foam frappuccino do not know is that the drink they are holdi