Before the Trend In the past year, a wave of trends swept across social media: Labubu plush toys from Hong Kong, pistachio Dubai chocolate, and AI-generated Italian brain rot videos. But no trend proved more durable or more widely adopted than matcha, the bright green powdered tea that migrated from niche local cafes to nearly every major coffee chain in the country. What most people ordering a lavender matcha cold foam frappuccino do not know is that the drink they are holdi